the poll just out this morning has president obama up ten points in the buckeye state. he had a six-point lead before the conventions. >> we don't like it. we're not going back. >> reporter: the numbers are similar in florida where the president now has a nine-point lead over romney and in pennsylvania he's maintained a double-digit advantage for a couple of months now. but it's ohio that's been the main focus of the campaign with president obama and his republic rival each making his 14th trip to the state. turn on a tv set in ohio and this is what you'll likely see during a commercial break. both campaigns sent more here than any other state. president obama and his allies have spent nearly $48 million on ads in the state since may 1. romney is not far behind. he and the super pack supporting him have pumped in nearly $43 million. >> how in the world can people say they want four more years of president obama? we can't afford four more years of president obama. >> reporter: romney has been trying to make the case he will do a better job with the economy but in all thr